The Challenge
Being a small business run by entrepreneurs, a major challenge faced by such businesses is selecting the right marketing program. Many factors such as Cost, Return on investment, Scope of the marketing program etc., affect the decision on choosing the right marketing program and a right marketing partner.
Traditional Marketing
Many small & medium businesses adapt the traditional marketing practices such as paper ads, TV ads, radio ads, car wraps, flyers etc.. Some drawbacks with these traditional marketing practices is, they fail to deliver sustainable results, make it hard to track results, track results.
A good marketing program should be able to deliver sustainable results in dollar value, advertize the business in the neighborhood, and provide customer life cycle management.
Why Marketing 2.0 ?
With fast faced growing environment in business most of us prefer a document or a comment to read at our leisure time after a Telemarketing call.marketing 2.0 have the unique blend of Tele, Email & Social Media Marketing
More than (28.7%) source:( http://internetworldstats.com/stats.htm ) of people around the world use internet, statics are given below:
Internet users:
- 1.73 billion - Internet users worldwide (September 2009
- 18% - Increase in Internet users since the previous year
- 738,257,230 - Internet users in Asia
- 418,029,796 - Internet users in Europe
- 252,908,000 - Internet users in North America
- 179,031,479 - Internet users in Latin America / Caribbean
- 67,371,700 - Internet users in Africa
- 57,425,046 - Internet users in the Middle East
- 20,970,490 - Internet users in Oceania / Australia
- 90 trillion - The number of emails sent on the Internet in 2009
- 247 billion - Average number of email messages per day
- 1.4 billion - The number of email users worldwide
- 100 million - New email users since the year before
- 200 billion - The number of spam emails per day (assuming 81% are spam)
Social media
- 84% - Percent of social network sites with more women than men
- 27.3 million - Number of tweets on Twitter per day (November, 2009)
- 57% - Percentage of Twitter's user base located in the United States.
- 350 million - People on Facebook
- 50% - Percentage of Facebook users that log in every day
- 500,000 - The number of active Facebook applications
The Solutions
- Marketing 2.0 approach has addressed all of the above said concerns
- Marketing 2.0 is a proven strategy which has a unique blend of Telemarketing, Email Marketing & Social Media Marketing
- Marketing 2.0 has produced unanticipated results in terms of business value, customer retention, customer life cycle management & customer service
Small & Medium Business
- Specifically designed marketing program for small & medium businesses
- Marketing 2.0's purpose is to target customers in the neighborhood and spread out the word about their existence
The program ensures that:
- 1. New customers know about the business
- 2. Existing customers are retained
- 3.Sales are generated and customer service is apt
Geo-Centric Program
- The primary focus for any small and medium business is the business area around its location
- Marketing 2.0 wins over other traditional marketing programs in more than one way
- It is 100% Geo Centrically targeted program